Effective marketing
case studies with
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Case Studies

Victoria Olive Oil is a local specialty store in Victoria, B.C., which sells high-quality olive oils, balsamic vinegar, locally sourced items, and authentic imported Italian products.

Primary Objective

Driving traffic to their original location, was something they had accomplished through the Victoria Times Colonist. 

When it came to branch out to a second location, she had confidence in TC Media to promote their upcoming venture.

Secondary Objectives

Brand Awareness

Loyal Customers



We created a multi-media marketing plan that focused on sponsored content (plus our newsletter), community display, and prime print positioning units.

Glacier Media Digital wrote an article about Victoria Olive Oil’s unique local product offerings and the health benefits of olive oil and food pairings, with a link back to their website. The article was published online on the Times Colonist’s home page and targeted local audiences who would be interested in visiting their new location and supporting the local business. The TC and GMD team also promoted the article through community display ads & social ads.


In less than 2 weeks!

0 +

High interest in content!


Average Google read time, engageing with the article


Interest in the store and products

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From Google search and people sharing of the article, driving the high engagement organically.

These results demonstrate that the sponsored article was an effective tool in not only promoting the new store location but also in generating brand awareness and engagement, establishing Victoria Olive Oil as a leading specialty store in the local market. The store owner has built connections with other local suppliers and grown her client base as a direct result of the sponsored content article.

Overall, the performance of the article indicates the importance of content marketing and its ability to drive significant positive results for small local businesses.

Complimentary 360°

Digital Presence Evaluation

Would you like to know how your digital presence compares to your competitors? Leveraging our status as Google and Meta Partners, The TC Edge team of digital experts can assess your website and social media performance benchmarking it against others in the market.

Our SEO specialists are here to boost your rankings, our SEM team can help you drive targeted traffic to your website and our channel specific social media experts can help you increase engagement and overall outcomes through your social channels.

As the largest digital media company in Western Canada, partnering with the TC can effectively and affordably elevate your digital presence, positioning you ahead of competitors.



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