Connecting you to the Island and beyond
The Times Colonist is the dominant media in the B.C. capital, reaching a quarter of a million readers every week. The TC’s lively blend of local news and informed commentary, in both print and online, make it a must-read for British Columbians who want to know what is happening in the capital and on Vancouver Island.
We Can Help
Establish market presence
Brand & Strategy
We will assist you in crafting a unique and meaningful identity for your product, service, or organization. We specialize in helping you attain your long-term objectives by effectively positioning and communicating that identity to your target audiences.
We can help you improve your organic ranking on Google and other search engines. Our comprehensive approach goes beyond site tags and backlinks, addressing crucial aspects such as optimizing page load speeds, fixing broken links, and resolving other issues that may impact the performance of your site.
With our help, you can transform your brand image and reach a bigger audience through the power of effective web design. Our development team can also help you identify issues with your website that could be preventing you from achieving your potential.
Our team of dedicated social media managers specializes in channel-specific strategies, ensuring that your brand reaches its target audience and generates excitement across platforms such as Facebook, TikTok, Instagram, LinkedIn, and more, establishing a strong and impactful online presence for your brand.
In the current business landscape, strategic allocation of marketing budgets is crucial, and we can provide monthly analytics to ensure you have a clear understanding of the outcomes you achieve for each dollar invested.
Email & Newsletter Management
Need to start connecting with your clientele? Use our experienced team to design and manage your regular email campaigns.
Increase brand awareness & customer acquisition
Paid Search (SEM)
Our marketing specialists excel in developing lasting customer acquisition strategies through online advertising networks, using pay-per-click campaigns. As a Google partner, our experts in paid search identify your target market and create compelling ad copy for effective Google AdWords and similar campaigns.
We gather data as users engage with online content, allowing us to precisely target qualified audiences based on their purchase intent. By leveraging this data, we ensure that your ads are delivered exclusively to a specific segment of the audience, maximizing the effectiveness of your advertising campaigns.
Harnessing the power of compelling storytelling, Sponsored Content seamlessly integrates into the Times Colonist content stream, placing your brand directly in front of our engaged audience. This strategic placement positions your brand as a knowledgeable authority by delivering captivating content that resonates with our audience. Additionally, each article includes backlinks to your website from our news site, benefiting your site’s SEO.
The Times Colonist and sister media brands collectively reach over 45 million monthly readers across 197 communities in Western Canada, establishing trust through our delivery of local news, industry insights, and lifestyle content. Leverage this extensive reach to effectively communicate your story through impactful rich media, customized ad units, and native advertising opportunities.
As the leading media outlet in Greater Victoria, the Times Colonist has a reach of more than a quarter million readers each week. When complemented by TC Extra! we offer the highest home-delivered circulation in the region. Our website boasts the largest readership among all media platforms on Vancouver Island. The TC has the reach you need.
Leverage our Engage! platform to ask our TC audience questions regarding their familiarity with your business and offerings. At the end of the campaign, you will receive a list of qualified leads indicating their interests in your products or services.
Extend your reach
Video Content, Podcasting & Blogs
Broaden your influence and cultivate a devoted following through Video Content, Podcasting, and Blogs. Our team of experts will assist you in refining your messaging to ensure maximum impact and engagement.
Connected TV and Radio
With more media being consumed on streaming services than ever before, and with improvements in targeted capabilities, adding a sophisticated Connected TV and Connected Radio campaign has never held greater importance.
Spark enthusiasm and interest in your product or service offerings through captivating contests generating an extended reach through social media.
Digital Out of Home
Use digital outdoor and billboard screens on Vancouver Island and throughout Canada to expand your reach. You can now send targeted dynamic messages through highly visible outdoor digital billboards, theatre screens and thousands of other screens.
We offer a full range of integrated marketing and promotional services for our business partners. Whether it’s branding or website design, social media, search engine marketing management, or traditional or unique advertising for broad audience reach, we can help. — Ed Kennedy, Advertising Director