Digital Marketing for Vancouver Island Businesses
TC Edge is a Victoria-based digital marketing agency helping businesses across Vancouver Island grow. We build practical marketing strategies around the outcomes that matter, more customers, stronger sales and greater visibility. Our services include SEO, website design, paid search, social media, digital advertising, content marketing and the unmatched local reach of the Times Colonist.
Local Knowledge. Complete Marketing Solutions.
We understand Vancouver Island because we live and work here. TC Edge combines experienced local marketing professionals with advanced digital tools and the audience reach of the Times Colonist.
The Times Colonist reaches approximately a quarter of a million readers each week through print and digital media. TC Edge gives Vancouver Island businesses access to that trusted local audience while also helping them reach customers through Google, social media, websites, streaming platforms and other digital channels.
Whether you need small-business marketing on Vancouver Island or a larger integrated campaign, we will build a strategy around your business objectives, budget and customers.
Establish market presence
Marketing Strategy
We start with your business objectives and identify the audiences, messages and marketing channels most likely to produce results.
Search Engine Optimization
Our SEO services help businesses improve their visibility on Google. We examine website content, technical performance, page speed, local search presence, links and other factors that can affect search rankings
Website Design
We design and improve websites that clearly explain what a business offers, work properly on mobile devices and turn more visitors into customers.
Social Media Marketing
We help businesses build their presence on Facebook, Instagram, LinkedIn, TikTok and other relevant platforms through content, advertising and campaign management.
Analytics and Reporting
We track campaign performance and provide understandable reporting so clients know what is working and where their marketing investment is producing results.
Email & Newsletter Management
Need to start connecting with your clientele? Use our experienced team to design and manage your regular email campaigns.
Increase brand awareness & customer acquisition
Paid Search and Google Ads
We build and manage paid-search campaigns designed to reach people who are actively looking for the products and services our clients provide.
Programmatic Advertising
Programmatic advertising allows businesses to reach carefully selected audiences across websites, mobile apps, streaming audio, connected television and digital outdoor screens.
Content and Sponsored Stories
We help businesses tell their stories through written content, video, podcasts and sponsored articles. Times Colonist sponsored content can connect businesses with an established and engaged Vancouver Island audience.
Community Display
The Times Colonist and sister media brands collectively reach over 45 million monthly readers across 197 communities in Western Canada, establishing trust through our delivery of local news, industry insights, and lifestyle content. Leverage this extensive reach to effectively communicate your story through impactful rich media, customized ad units, and native advertising opportunities.
Print and Local Media
The Times Colonist provides advertisers with extensive reach throughout Greater Victoria and Vancouver Island. Print can be combined with digital marketing to create a stronger and more effective campaign.
Engage! Platform
Leverage our Engage! platform to ask our TC audience questions regarding their familiarity with your business and offerings. At the end of the campaign, you will receive a list of qualified leads indicating their interests in your products or services.
We Start With the Outcome
TC Edge does not begin by selling a particular advertising product. We begin by understanding what the client needs to accomplish. That could mean generating qualified leads, increasing sales, attracting more website visitors, launching a new location or building greater awareness.
We then create a marketing plan using the right combination of digital, print, social, search and content channels. Every recommendation should connect directly to the outcome the client is trying to achieve.
Why Vancouver Island Businesses Choose TC Edge
- We Know the Island
- Our team understands Vancouver Island’s communities, consumers and business environment.
- Everything Works Together
- We can integrate websites, search, social media, digital advertising, content, video, audio and print into one coordinated campaign.
- Trusted Local Reach
- TC Edge is backed by the Times Colonist, one of British Columbia’s most established and trusted media organizations.
- Measurable Results
- We use reporting and analytics to measure performance and improve campaigns over time.
- A Real Business Partnership
- We work with clients as partners. Their success strengthens the businesses and communities we serve.
Our team
At the Times Colonist, I lead a talented team that helps local businesses reach their customers, strengthen their brands and grow.
Our approach begins by listening. We take the time to understand what each client wants to accomplish before recommending a strategy. We are not here simply to sell advertising products. We are here to bring together the right ideas, expertise and marketing tools to help produce meaningful results.
That work is strengthened by the Times Colonist’s deep connection to Greater Victoria. We live here, work here and understand the communities our clients serve. We also believe that strong local businesses are essential to a healthy and vibrant community.
Our success is directly connected to the success of our clients. That is why we treat every relationship as a partnership and take genuine pride in helping the businesses we work with thrive.
— Ed Kennedy, Advertising Director
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Our marketing channels
Let’s Grow Your Business
Tell us what you want your marketing to accomplish. TC Edge will review your current marketing presence, discuss your objectives and identify practical opportunities to help your business grow.
