COMPLEMENTARY EVALUATION

Connecting you to the Island and beyond

The Times Colonist is the dominant media outlet in the B.C. capital, reaching a quarter of a million readers every week. The TC’s lively blend of local news and informed commentary, in both print and online, make it a must-read for British Columbians who want to know what is happening in the capital and on Vancouver Island.

We Can Help

Establish market presence

Brand & Strategy

We will assist you in crafting a unique and meaningful identity for your product, service, or organization. We specialize in helping you attain your long-term objectives by effectively positioning and communicating that identity to your target audiences.

SEO

We can help you improve your organic ranking on Google and other search engines. Our comprehensive approach goes beyond site tags and backlinks, addressing crucial aspects such as optimizing page load speeds, fixing broken links, and resolving other issues that may impact the performance of your site.

Website Design

With our help, you can transform your brand image and reach a bigger audience through the power of effective web design. Our development team can also help you identify issues with your website that could be preventing you from achieving your potential.

Social Media

Our team of dedicated social media managers specializes in channel-specific strategies, ensuring that your brand reaches its target audience and generates excitement across platforms such as Facebook, TikTok, Instagram, LinkedIn, and more, establishing a strong and impactful online presence for your brand.

Analytics

In the current business landscape, strategic allocation of marketing budgets is crucial, and we can provide monthly analytics to ensure you have a clear understanding of the outcomes you achieve for each dollar invested.

Email & Newsletter Management

Need to start connecting with your clientele? Use our experienced team to design and manage your regular email campaigns.

Increase brand awareness & customer acquisition

Paid Search (SEM)

Our marketing specialists excel in developing lasting customer acquisition strategies through online advertising networks, using pay-per-click campaigns. As a Google partner, our experts in paid search identify your target market and create compelling ad copy for effective Google AdWords and similar campaigns.

Programmatic Display

We gather data as users engage with online content, allowing us to precisely target qualified audiences based on their purchase intent. By leveraging this data, we ensure that your ads are delivered exclusively to a specific segment of the audience, maximizing the effectiveness of your advertising campaigns.

Sponsored Content

Harnessing the power of compelling storytelling, Sponsored Content seamlessly integrates into the Times Colonist content stream, placing your brand directly in front of our engaged audience. This strategic placement positions your brand as a knowledgeable authority by delivering captivating content that resonates with our audience. Additionally, each article includes backlinks to your website from our news site, benefiting your site’s SEO.

Community Display

The Times Colonist and sister media brands collectively reach over 45 million monthly readers across 197 communities in Western Canada, establishing trust through our delivery of local news, industry insights, and lifestyle content. Leverage this extensive reach to effectively communicate your story through impactful rich media, customized ad units, and native advertising opportunities.

Traditional Media

As the leading media outlet in Greater Victoria, the Times Colonist has a reach of more than a quarter million readers each week. When complemented by TC Extra! we offer the highest home-delivered circulation in the region. Our website boasts the largest readership among all media platforms on Vancouver Island. The TC has the reach you need.

Engage! Platform

Leverage our Engage! platform to ask our TC audience questions regarding their familiarity with your business and offerings. At the end of the campaign, you will receive a list of qualified leads indicating their interests in your products or services.

Extend your reach

Video Content, Podcasting & Blogs

Broaden your influence and cultivate a devoted following through Video Content, Podcasting, and Blogs. Our team of experts will assist you in refining your messaging to ensure maximum impact and engagement.

Connected TV and Radio

With more media being consumed on streaming services than ever before, and with improvements in targeted capabilities, adding a sophisticated Connected TV and Connected Radio campaign has never held greater importance.

Social Contesting

Spark enthusiasm and interest in your product or service offerings through captivating contests generating an extended reach through social media.

Digital Out of Home

Use digital outdoor and billboard screens on Vancouver Island and throughout Canada to expand your reach. You can now send targeted dynamic messages through highly visible outdoor digital billboards, theatre screens and thousands of other screens.

Our team

We offer a full range of integrated marketing and promotional services for our business partners. Whether it’s branding or website design, social media, search engine marketing management, or traditional or unique advertising for broad audience reach, we can help. — Ed Kennedy, Advertising Director

Ed

Aaron

Cat

Dani

Frank

Paul

Ramona

Saskia

Stephanie

Trevor

Our marketing channels

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Our extended network: Glacier Media Group

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Complimentary Evaluation
Linkedin Facebook-f Instagram
201-655 Tyee Road
Victoria, BC
V9A 6X5

Tel: 250-380-5211
BC Toll-Free: 1-800-991-1933
Email: tcadvertising@timescolonist.com

Office Hours:
Monday – Friday
8:30am – 4:30pm PST
Copyright 2023 Times Colonist. All Rights Reserved

Ed

After holding positions of responsibility for more than 30 media brands across Canada, I can say with confidence that the Times Colonist team is the best team to work with in the Canadian media industry. I am also proud of the TC’s role in keeping our community informed, and for the community support we provide through fundraising efforts such as the Christmas Fund to help those in need as well as the annual book drive and sale, which raises funds for Island schools and literacy organizations.

There is no better place to work and live than Greater Victoria. The business community here is exceptionally collaborative, working together to achieve shared objectives. I have not seen this level of cooperation in other communities. I am committed to client partnership and collaboration. The success of the Times Colonist is directly linked to the success of our clients’ businesses and the health of Greater Victoria. I love working with local clients and watching their businesses thrive!

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Aaron

When I started my career in sales in 1992, I developed a passion for initiating and maintaining strong customer relationships. To me, sales is more than just a career; it allows me a chance to help solve problems facing your business. This is something that I look forward to and enjoy. I am a strong believer that if you have a strong work ethic, curiosity, and a strong support system then you will be successful. That belief is at the core of the service I bring to every advertiser.

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Cat

Media sales allows me to be incredibly creative. Advertisers have many options, and I can help them cut through the clutter and apply a strategy that works for them. It’s extremely satisfying work. While I may be known for the pitch of my laugh, I maintain my business relationships because I genuinely care. I want my clients to get the best results they possibly can, and I love having fun in the process. I have been in the industry for decades and I am excited about all the new ways we are able to help our clients.  I am also an award-winning foodie and consider my dog one of my children. 

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Dani

I love what I do! I’m passionate, innovative, diligent, and collaborative.
 
With over two decades of experience in marketing, I act as a consultant to help create customized print and digital campaigns tailored to reach the right audience! With strategic planning and a proactive approach, I maximize budgets and increase sales and brand awareness by incorporating print and digital media elements such as paid daily and free weekly newspaper ads across Canada, digital display ads, sponsored content articles, contests, display and audio programmatic, social media management, paid social ads and more!
 
I’m a fifth-generation Victorian, descendant of Saanichton founding families the Green’s and the Turgoose’s.  After a few years of traveling and living abroad, I made my way back to Victoria. Home. 
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Frank

I’m Frank Szonyi, a lifelong Victorian with a deep love and connection to the city. I am grateful to have raised a daughter here in Victoria, and I have enjoyed all that our city has to offer, from coffee shops, to kayaking on our many waterways , to riding around in my dad’s vintage Lincoln. Sales and marketing have been part of my life for more than three decades, and in that time I have worked in live theatre, event management, and the automotive industry.

Since 2002, I’ve been where I belong, at the Times Colonist. Over the years I’ve seen many changes to the marketing world, but my passion to build long-term relationships and effective marketing campaigns for this community has stayed the same. The results have brought new customers to my clients and lasting impressions to local businesses of all sizes – I’ve worked with them all, and I helped all of them grow. Whether you’re looking to launch a seasonal campaign, run monthly advertisements, or want to know more about how Times Colonist can help build brand awareness, I’m here to help.

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Paul

With more than 30 years of experience in marketing, advertising, and sales within the newspaper/magazine industry and consumer goods sector, I strive to provide my clients with the absolute best in customer service. I work hard for each client to provide a marketing strategy and ideas that will be best suited to their needs and goals and keep within any specified budget. I am committed to the importance of professionalism, integrity, and customer service and I am fortunate to work with a great team at the Times Colonist; we share the same values when it comes to customer care.  I am dependable and conscientious and pride myself on customer loyalty and achieving consistent results for clients. I look forward to partnering with you to grow your business.

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Ramona

I have been providing our clientele at the Times Colonist with dedicated, proven sales and marketing experience for more than 30 years. In an ever-changing industry, our clients have been able to count on me for strong, successful campaigns. My focus has been to ensure that advertisers get the best results possible, and build strong relationships within the community. 

I believe in the Times Colonist and know the power of our products will continue to support our client’s business needs.

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Saskia

In school, my Math teacher wrote this in my report card: “If Saskia concentrated as much on her Math as her conversation, she would be a brilliant mathematician.”

Turns out my career is all about talking and listening. I love meeting new people and helping them find success. I have been selling advertising since I was 17 years old, and I still love it. There is nothing more satisfying than helping businesses realize their potential. I am so proud to be a part of the newspaper industry and a pioneer in digital sales. I have keen observation skills and a remarkable memory.

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Stephanie

Growing up with a family-owned business, I was introduced to the world of sales and customer service at a very young age. I have always felt that client relations and customer service chose me, as it has been an instinct rather than a profession. Since 2018, when I joined the fast-paced and exciting world of media sales at the Times Colonist, I have enjoyed keeping up with the ever-changing landscape of print and digital advertising. Receiving my business degree from Royal Roads University has made me understand how businesses can succeed in the market and I truly enjoy working closely with clients to turn their campaigns into success stories.  I always love the saying “doing business without advertising is like winking at someone in the dark. You know what you are doing, but nobody else does.” I can help you with this part.

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Trevor

I have been in the newspaper industry for more than three decades and joined the Times Colonist as an Advertising Sales Representative in 1997. I enjoy getting to know my clients, their businesses, and their staff, allowing me to create personal relationships with each of them. By taking the time to understand everyone’s unique preferences, I can create ads that exceed my client’s desires. I am well-prepared and I strive for excellence in all aspects of the advertising process, from brainstorming ideas to publishing in print or digital. Working directly with clients to determine their advertising needs and hearing about the success of their campaigns motivates me to continue helping companies expand their reach and enter our readers’ homes. When I am not driving around town in the TC car, you may see me on the streets in my bright green 1928 Model A Roadster Pickup, or down at the drive-in grabbing a cone.

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TCExtra!

Be part of this monthly informative and fun to read feature. Reach out to a wider Victoria and Vancouver Island market. Half the adults in Greater Victoria are 55+. They are active consumers with high disposable incomes and are devoted newspaper readers. Over 65% read the Times Colonist every week looking to Victoria’s daily newspaper as the most valuable source for health, finance, travel and lifestyle information as well as news.

Buy 5 editions and receive a 6th edition FREE!

PLUS, advertisers running a 3 column x 3 row or more are invited to submit a 300-word story with 1-3 photos for consideration of publication in the feature. Publication is not guaranteed and content is subject to editing.

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Islander

Be part of this monthly informative and fun to read feature. Reach out to a wider Victoria and Vancouver Island market. Half the adults in Greater Victoria are 55+. They are active consumers with high disposable incomes and are devoted newspaper readers. Over 65% read the Times Colonist every week looking to Victoria’s daily newspaper as the most valuable source for health, finance, travel and lifestyle information as well as news.

PLUS, advertisers running a 3 column x 3 row or more are invited to submit a 300-word story with 1-3 photos for consideration of publication in the feature. Publication is not guaranteed and content is subject to editing.

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Go Weekly

Be part of this monthly informative and fun to read feature. Reach out to a wider Victoria and Vancouver Island market. Half the adults in Greater Victoria are 55+. They are active consumers with high disposable incomes and are devoted newspaper readers. Over 65% read the Times Colonist every week looking to Victoria’s daily newspaper as the most valuable source for health, finance, travel and lifestyle information as well as news.

PLUS, advertisers running a 3 column x 3 row or more are invited to submit a 300-word story with 1-3 photos for consideration of publication in the feature. Publication is not guaranteed and content is subject to editing.

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Go Vancouver Island

Vancouver Island and The Gulf Islands will host one million travelers next year and each one is making a decision on where they want to stay, eat, shop and play during their visit. With so many options available, this beautiful magazine, formerly “Discover”, aims to direct eager visitors to island offerings.

GO will also help your business stay top of mind with your advertising message. This product has the reach you need and the RIGHT PRICE to stretch your marketing budget further. 

100,000 copies distributed on Vancouver Island, and in Vancouver, Edmonton, Calgary, and Seattle

1,000,000 Readers to visit the Island in 2023!

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55 Plus

Half the adults in Greater Victoria are 55+. They are active consumers with high disposable incomes and are devoted newspaper readers. Over 65% read the Times Colonist every week looking to Victoria’s daily newspaper as the most valuable source for health, finance, travel and lifestyle information as well as news.

Buy 5 editions and receive a 6th edition FREE!

PLUS, advertisers running a 3 column x 3 row or more are invited to submit a 300-word story with 1-3 photos for consideration of publication in the feature. Publication is not guaranteed and content is subject to editing.

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Learning for Life

Showcase your educational programs in this popular special feature. Take advantage of the Times Colonist’s readership of 236,000 to reach the most active families and adults who want to know more about continued education.

  • executive learning options
  • trades and technical training
  • advanced technology in education
  • creative, performing & visual arts
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Discover Oak Bay

Full colour photographs and informative stories highlight the events
and activities that draw people to Oak Bay in this quarterly feature.

PLUS, advertisers running a 3 column x 3 row or more are invited to submit a 300-word story with 1-3 photos for consideration of publication in the feature. Publication is not guaranteed and content is subject to editing.

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Tie the Knot

Vancouver Island is one of the top wedding locations in Canada and every bride and groom are looking for local companies they can trust to make their big day a success.

Tie the Knot is the perfect showcase for your wedding related products and services.
Take advantage of the Times Colonist’s reach of 236,000 + adult readers in print and online every week.

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Think Green

A feature section for World Environment Day. Join us in raising the profile of your business while introducing new customers to your products and services in our special offering.

Times Colonist is preparing a special feature section, Think Green. Written by an accomplished writer and supported with the exceptional photography, this elegantly designed feature will fittingly allow you to deliver a personal, powerful message to a qualified audience.

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Healthy Living

Be part of this monthly informative and fun to read feature. Reach out to a wider Victoria and Vancouver Island market. Half the adults in Greater Victoria are 55+. They are active consumers with high disposable incomes and are devoted newspaper readers. Over 65% read the Times Colonist every week looking to Victoria’s daily newspaper as the most valuable source for health, finance, travel and lifestyle information as well as news.

Buy 5 editions and receive a 6th edition FREE!

PLUS, advertisers running a 3 column x 3 row or more are invited to submit a 300-word story with 1-3 photos for consideration of publication in the feature. Publication is not guaranteed and content is subject to editing.

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Island Events

Be part of this monthly informative and fun to read feature. Reach out to a wider Victoria and Vancouver Island market. Half the adults in Greater Victoria are 55+. They are active consumers with high disposable incomes and are devoted newspaper readers. Over 65% read the Times Colonist every week looking to Victoria’s daily newspaper as the most valuable source for health, finance, travel and lifestyle information as well as news.

PLUS, advertisers running a 3 column x 3 row or more are invited to submit a 300-word story with 1-3 photos for consideration of publication in the feature. Publication is not guaranteed and content is subject to editing.

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Readers' Choice

Be part of this monthly informative and fun to read feature. Reach out to a wider Victoria and Vancouver Island market. Half the adults in Greater Victoria are 55+. They are active consumers with high disposable incomes and are devoted newspaper readers. Over 65% read the Times Colonist every week looking to Victoria’s daily newspaper as the most valuable source for health, finance, travel and lifestyle information as well as news.

PLUS, advertisers running a 3 column x 3 row or more are invited to submit a 300-word story with 1-3 photos for consideration of publication in the feature. Publication is not guaranteed and content is subject to editing.

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Explore Peninsula

Be part of this monthly informative and fun to read feature. Reach out to a wider Victoria and Vancouver Island market. Half the adults in Greater Victoria are 55+. They are active consumers with high disposable incomes and are devoted newspaper readers. Over 65% read the Times Colonist every week looking to Victoria’s daily newspaper as the most valuable source for health, finance, travel and lifestyle information as well as news.

PLUS, advertisers running a 3 column x 3 row or more are invited to submit a 300-word story with 1-3 photos for consideration of publication in the feature. Publication is not guaranteed and content is subject to editing.

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Westshore Living

Be part of this monthly informative and fun to read feature. Reach out to a wider Victoria and Vancouver Island market. Half the adults in Greater Victoria are 55+. They are active consumers with high disposable incomes and are devoted newspaper readers. Over 65% read the Times Colonist every week looking to Victoria’s daily newspaper as the most valuable source for health, finance, travel and lifestyle information as well as news.

Buy 5 editions and receive a 6th edition FREE!

PLUS, advertisers running a 3 column x 3 row or more are invited to submit a 300-word story with 1-3 photos for consideration of publication in the feature. Publication is not guaranteed and content is subject to editing.

CONNECT

Complimentary 360°

Digital Presence Evaluation

Would you like to know how your digital presence compares to your competitors? Leveraging our status as Google and Meta Partners, The TC Edge team of digital experts can assess your website and social media performance benchmarking it against others in the market.

Our SEO specialists are here to boost your rankings, our SEM team can help you drive targeted traffic to your website and our channel specific social media experts can help you increase engagement and overall outcomes through your social channels.

As the largest digital media company in Western Canada, partnering with the TC can effectively and affordably elevate your digital presence, positioning you ahead of competitors.

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